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DRAGON AUTO

Soichiro Honda: The Man Who Turned Setbacks Into a Motorcycle Empire

Soichiro Honda biography: how a blacksmith's son failed, rebuilt and made Honda a global motorcycle and car maker, with key US lessons.

From blacksmith’s son to global brand: a fact-checked Soichiro Honda biography for the next generation entrpreneurs Soichiro Honda is often described as a man who succeeded because he refused to quit, but that summary leaves out the interesting part. Honda failed in specific, documented ways: a rejected first order, a factory destroyed in wartime, a […]

The Cars and Motorcycles That Became Automotive Legends

The Cars and Motorcycles That Became Automotive Legends

What Separates True Automotive Legends From Merely Great Cars Plenty of vehicles are fast, beautiful or well engineered. Very few become automotive legends, and the ones that do usually share something that has little to do with a spec sheet: they changed who could own a vehicle, how it was built, or what people expected […]